The final day of the 4 day workshop at #Tech4Good Fellowship had two very interesting and relevant sessions for the fellows. While one session covered an organization’s tryst with external stakeholders, the other focused on change within an organization.
The first session was on ‘Branding and Communications’ by Arpita Bhawal of ET Marlabs (St. Xaviers Kolkata alumnus). She discussed the importance of branding for all type of organizations in the social sector. She showed us how the narrative of nonprofit organizations has changed, rather evolved over the years. Earlier the communication tools were mostly directed towards fundraising but this has shifted towards storytelling in the recent past. Through various examples she emphasized on personable, real life stories as an effective way of communication.
For the fellows, the session gave useful insights on how and most importantly why it is necessary to create a brand for your organization. Arpita highlighted how there are many nonprofits and individuals doing great work for the society which if communicated properly can be a source of inspiration for many others.
The final session was facilitated by Swapneel Rane on ‘Change Management: How do I change behaviors and mind-sets to ensure technology solutions are adopted and used effectively’. The entire session was based on a simulation where the fellows had to work in groups. Swapneel gave a brief description on change management and explained the task in hand.
The next 2 hours were spent by the groups playing the EIS simulation to get the members of a fictitious organization adapt to a new technology. The key learning of this session was how one needs to be patient and persistent while influencing user mind-sets and behaviors to successfully implement a technology project.
The 4 day immersion organized by the #Tech4Good team introduced the first cohort to a collection of tools which would help nonprofits to use technology ‘effortlessly and confidently’. The sessions on GreytHR, CMR-Salesforce, Tableau, Commcare, Google For Nonprofits to name a few, covered various topics like data visualization and management, donor management, day to day operations, communication and marketing.
With such an enriching experience, the fellows will go back to their respective organizations and narrow down the software and tools which they want to learn and implement in their work. The last day of the workshop was not the end rather the beginning of the learning journey for the founding and proud batch of #Tech4Good fellows.